ABOUT

Brief:
Christmas for most people is a lovely time of year, but unfortunately for far too many children it isn’t. Christmas for them is just another day they get abused. NSPCC wanted more people to be aware of this and help stop it from happening.

Solution:
I concepted this well performing mail out of the Christmas of 2010.

What's the big deal?
In just 2 weeks the mailer raised £25,000 and helped make some children's Christmas a lot happier.