ABOUT

The Brief: Create a humorous promo featuring the stars of England's Commonwealth Games Team as they try their best to sing Jerusalem in a bespoke karaoke booth to promote the launch of Tokio Myers' 'Jerusalem' single.

Execution: With footage coming from a lot of sources this was a big one. A multi-cam GoPro set-up plus additional FS7 Footage from the full ten days of the shoot meant coming through a giant stack of rushes to find the best takes from the best athletes (and also having to listen to a enough bad singing to last a lifetime). Working in tandem with a PR company to deliver the best possible narrative for their campaign as a whole brought out some great moments and a slew of bonus content for socials too.

The Result: Look, I'm not saying that Team England won medals because of this video, but have you seen how many medals we got?! Also, 11,000 views and a happy set of athletes ain't too shabby!