ABOUT

Whether proving that VR is the future of training, impressing the vital importance of diversity in data, or empowering young people to engage in politics, each of the subjects in this series, profiling Plexal residents, is on a mission to better the world through tech.

Having our in-house directors on the project allowed us the flexibility to properly connect with the individual founders over time, drawing out what made their outlook unique. We then designed each profile so that it creatively mirrored the subject’s approach to informing and innovating.

The resulting films were promoted widely on Plexal’s website and social media platforms and drove their 2022 marketing campaign, showing prospective startups just what is #possibleatplexal.