ABOUT

Remember all that exercise we promised we’d smash during lockdown? Easier said than done, right? Thankfully, Leonard Cheshire are here to bring the hype and remind us: “whether you think you can, or you think you can’t, you’re right.”

Having worked with us on their #ActuallyICan campaign, Leonard Cheshire know we love a challenge. Our focus this time was working within extremely tight production parameters, keeping on-location numbers and kit to a minimum, without sacrificing creative punch.

Launched with the charity’s #ShowMeYouCan campaign supported by Sport England and Paralympian Olivia Breen, the film garnered 72,000 views on YouTube within three weeks and remains a central part of their Can-Do Toolkit for disabled audiences.