ABOUT

When social workers appear on our screens they’re often unfairly demonised, which has a massive impact on attitudes towards the social care system. Together with Kindred and Social Work England, we wanted to tell a different story and showcase how transformative their support can be.

Our campaign featured two young people who had been supported by social care, with shoot days carefully tailored to capture our protagonist's heartfelt testimony. With essential kit only and minimal crew, we combined audio-only interviews with sensitively crafted recreations, to deliver two hero films as emotive as the stories powering them.

Released to target Social Care Week, our film spearheaded a multi-channel campaign urging the entertainment industry to ‘change the script’ and put an end to these harmful stereotypes once and for all.