ABOUT

Mainstage Ltd manufacture and sell theatre staging, audience seating solutions, stands and accessories to theatres, schools, event venues, churches and many other clients.
When Mainstage came to us they were looking to improve their online presence and help potential customers to find them. They were concerned that the two websites they had active might be confusing customers about their brand identity.

During initial discussions, we identified that their primary site’s use of a low-level domain was also hurting their credibility. We worked with them to create and implement a migration plan to merge their two sites and bring them across to a better domain.

The website migration was successful, with 301 redirects implemented to help existing customers find them again and preserve their online profile. We also took their Pay-Per-Click campaign in hand, creating a data-driven revamp which cut costs while increasing conversions.

Currently Mainstage are looking to expand overseas, with export strategies and marketing outreach high on the agenda.

We’re working with them to grow their online presence in each new country they open up, helping not just new customers but entire new markets to find them.

Once again, the metrics say it all; comparing the same period year on year you can see an incredible growth in new users, visitors discovering the site for the first time, and that trend in combination with an improved conversion rate makes for many more customers.