ABOUT

The client
BPL is the world’s leading broker specialising in credit and political risk insurance (CPRI) for multinational corporations, banks and financial institutions.

The challenge
BPL is a market leader in CPRI, with a strong team, solid market share and industry awards, but outdated branding and understated marketing were undermining its position against larger multinational competitors. Their brand needed to better reflect its expertise and ambition.

The result
Novagram conducted a full brand overhaul for BPL, reshaping market perceptions with a bold new identity that references the firm’s three founders and its role as intermediary. A distinctive three-part chevron logo and a land-sea-air colour palette reflect its global reach, while the confident tagline reclaims ownership of its expertise and positions the firm clearly against larger competitors.

The rebrand extended across a new website, marketing materials, reports, advertising, events materials and client documentation, supported by striking photography. Together, the refreshed identity communicates both BPL’s human side and its authority; creating a consistent, powerful platform to support its continued global growth.