ABOUT

The client
Action for Burns & Children is a UK-based fundraising organisation dedicated to the prevention of burn and scald injuries and the rehabilitation of seriously burned young people in South Africa.

The challenge
ABC needed an attention-grabbing brand and website to clearly set out their mission and attract engagement, in order to further their cause.

The result
We created a striking new logo for ABC by intertwining the letters a, b and c, with the overlapping forms subtly shaping an angel figure to reflect the charity’s wider support for children beyond burns-related causes. The result is a fresh, colourful and meaningful brand identity, supported by a clear, engaging website that strengthens ABC’s mission and positions the organisation for greater fundraising impact.