Not To Scale
London
ABOUT
Black Friday is a day of huge consumer spending. But in a year of challenging circumstances for small businesses, it needed to change. Google flipped the focus and funds towards small Black-owned businesses, spotlighting their stories and the value they create when people shop at them. Black Friday became #BlackOwnedFriday. The campaign impacted social conversation with a +300% increase in mentions of ‘Black-owned businesses’ and most importantly drove real impact for the businesses featured.
MADEIT CREDITS
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GoogleClient
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Ali CornfordBusiness Director -
Bess HowellAccount Manager -
Beth BeckmanStrategist -
Black Sheep Studios NYProduction Company -
Claire MuddManaging Director -
Ezell BrownArt Editor -
Heads StudioMusic & Sound Company -
Jazzy AmraArtist -
Jim SchwartzCreative Director -
Joao UnzerMikio Bradley -
Lindsey CummingsComms Strategy Director -
Lisa HiattProduct Marketing Manager -
LoboProduction Company -
Madeline NelsonSongwriter -
Marc BaillContent Producer -
Mikio BradleyCreative Director -
Nicholas UnderhillProduct Marketing Manager -
Peter WilliamsExecutive Producer -
Rafael RizutoChief Creative Officer -
Rafael RizutoChief Creative Officer -
Tim HarveyGlobal Chief Growth Officer -
Tom CallardChief Strategy Officer -
Wendy GonzalezProduct Marketing Manager -
Not To ScaleProduction Company -
Amani DuncanPresident -
Yuan GuoMotion designer -
D&AD