ABOUT

Four of my classmates and I were selected for this live brief after presenting our research to the client. We generated all stages of the branding, from strategy to execution. The branding was used for advertising purposes before the event and for the overall visual identity. We needed to produce an innovative campaign which would be much more exciting than the normally used. This was to be used for both a B2B and B2C market audience.

Concept
We chose to produce a design that reflected the student’s journey through university and into
finding the future they wanted. This followed the metaphor of a bird flying the nest for the first
time and taking a leap into the unknown, an unpredictable but rewarding experience.

In addition to this, we were enlisted to create an enthusing visual identity for the event itself.
I found this a great for celebrating the event in a way that the students attending would find
recognisable. I was given the task of designing this and chose to in a way that complemented both the
branding of the event and the environment it was in.