ABOUT

Concept:
Trickle Up is a non-profit organization that helps women forge resilient pathways out of extreme poverty with skill training, seed capital, and savings.
Our goal was to introduce Trickle Up to new audiences, while driving excitement for existing donors and partners through the vibrant imagery of the program that we have shot across the globe.

Execution:
Our anthem video took a forceful but hopeful tone, clearly defining the problem of global poverty, while illustrating the impact that the Trickle Up organization continues to have.

Result:
At the gala premiere of this work, Trickle Up raised over $1.4M, far surpassing their goal.