About me

Norm has been involved in digital marketing since its birth in the 1990s when he joined the industry's first digital agency, Modem Media, who revolutionized the advertising industry by placing the first banner ad on the Internet. In 1997, Norm launched Modem Media UK, one of Britain's first and most successful digital agencies. After Modem was acquired by Publicis in 2007, Norm joined WPP and GroupM's Mindshare, where he was Global Chief Digital Officer and Global CEO of its FAST business unit, a team of over 2,000 staff in 115 cities around the world delivering ground-breaking work for global clients such as Unilever, Nestle, and American Express.

Norm is currently the global CEO of Unruly, the video marketplace you can trust. Uniquely powered by emotional data, Unruly helps advertisers better engage global audiences on brand-safe, premium sites. Unruly is part of the News Corp family and has offices in 11 countries around the globe.

Norm continues to be a vocal digital evangelist and a frequent speaker at advertising conferences and a commentator on digital news and trends in the media, including the BBC, MSNBC, Sky News, The Economist, the Financial Times, the Wall St. Journal, and the New York Times. Norm's first book, Adaptive Marketing, was published by Palgrave Macmillan in September of 2015 and is available for purchase on Amazon and other fine book stores. Norm is a double-winner of WPP's prestigious Atticus Award. You can follow Norm on LinkedIn and @ntjohnston on Twitter to read his latest views and news