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A new visual repositioning for Shift Deodorant that helps their new premium offering

With Shift going through a new phase of growth, Jonathan approached Noramble to help reposition the refill packaging to lean more into the brand's premium positioning.

We created an entirely new visual that is now able to stand on its own. Creating a cleaner look through the use of colour blocking, clean typography and premium materials, whilst reimagining the back of pack to include a new QR code linking to the brand's sustainability mission.