ABOUT

A clean look for a new edible gummy range

With a new product range of edible gummies, 10X Athletic reached out to us to help create packaging that set it apart from their current brand and helped create a more premium position in the category.We created a clean visual with crisp typography and bold colours. We featured the brand's big 'X' icon in the background to lean into the brand's equity. Whilst also utilising bold colours to signal the flavour profile of the gummy products