ABOUT

ZERRA
Creating a creative and vibrant branding for a consulting company specialized in creativity and emergence of company values.

Context. 
Zerra is a consulting company helping organizations to bring out, enhance their values and encourage creativity. Zerra, wanted a creative, vibrant and innovative branding that would differenciate to classical consulting codes with the idea that “Your company is a piece of art”.

Brand definitions. 
Creative and warm : generating motivation, enthousiasm and a sense of discovery.
Human : evoking reciprocity, trust and co-creation.
Vibrant and dynamic : the company’s name, Zerra, meaning "seed", evokes birth, transformation, evolution, movement, fluidity and organic growth. 

Expertise. 
Branding / Graphic Design Guidelines / Logo / Color palette / Typography

Client. 
Zerra 2022