ABOUT

CLOVES (Interscope Records)

CLOVES' rebrand visuals were going to live in a sci-fi / futuristic dystopia / Japanese-horror film world that feels crisp and clinical. Some movie inspirations to help paint a picture were 2001: A Space Odyssey, Fifth Element, Blade Runner 2049.
If possible, they also had thoughts of including butterflies to tie into the metamorphosis idea of her rebrand.

From those premises we developed a first round of type based logos with different applications that created a whole new look for her upcoming visuals leading up to the launch of her new album.