ABOUT

Ellae worked with Plus Petroleum, a commodity trading company in the oil and gas industry, to create a new visual language system to complement its existing logo and capture it’s evolved essence and equity while opening it up to a new audience through a meaningful, versatile and engaging brand expression. ⁣⁣⁣
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We introduced bold modern typography and a more vibrant color palette together with a revamp of their photography asset bank. We are also to revamp entirely, their digital assets including their website.⁣⁣⁣