ABOUT

Kari Care is a technical and professional service-provider platform in Nigeria, which provides mechanical, electrical and plumbing (MEP) services to urban centers where mobile and internet usage is high. Ellae was commissioned to execute market research on behalf of the company and extend the existing brand logo by developing a cohesive visual language which was to be documented in a comprehensive brand guidelines manual. To help the brand to better connect with it's target audience, we developed a brand mascot called “Kari” and also worked on 3-dimensional renderings of the proposed layout for the brick and mortar Karicare 'Experience Center'.