ABOUT

Our rebrand of Kaptain Foods,  an FMCG company based in Lagos, Nigeria. They engaged Ellae as a brand consulting partner to aid in the introduction of it’s new and innovative, 100% Nigerian produced ‘Kaptain Ready Stews’ product into the Nigerian Market.

Ellae was tasked with brand identity development and packaging designs for the innovative food concept in the highly crowded food category to ensure theirs was a brand with a distinct purpose and point of view.

We developed a brand identity and brand architecture system for the client after a thorough competitive landscape analysis and mapping. Packaging design and development was also undertaken together with the creation of key messaging and communication architecture for the packaging and marketing collateral.