ABOUT

A flip flop company wanted to launch a new product with potential to attract a new, niche audience and a back story that could help them increase brand awareness.

I came up with the story of Kenny, a hopeful explorer who became stranded on an island off Mexico. When he was finally found a number of years later he was deceased but, impressively, his handmade flip flops had not deteriorated. I created a coffin shaped packaging, which is a conveniently appropriate shape for flip flops; alongside an illustrated pattern to be applied to the packaging and a hand drawn illustration of Kenny himself (post death). The intention would be that the story would gain traction online and the packaging would warrant further exploration in stores. This was a student brief.