Niveen Badr
Creative Director & Consultant
ABOUT
A Brand’s identity is
the visual expression
of a brand that is
communicated to the
outside world, and include
its name, logotype or
mark, communications, and
visual appearance.
An identity system
and identity guideline
manual allow for the
consistent use of the
brand’s identity through
all consumer touch-points
allowing a brand to be
easily recognized and
gain awareness in the

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