Nitin Menon Assistant Director

ABOUT

While other chocolate brands run Valentine’s Day promos and offers, Cadbury 5 Star has been taking the opposite stance and mocking the hype around the occasion. We performed a ‘time travel’ experiment where passengers who hate V-Day successfully skipped the entire day, in just one minute. How? They boarded a vessel which crossed the International Date Line between American Samoa and Samoa at exactly 11:59 pm on 13 February 2024 (American Samoa Time), thereby skipping directly to 12:00am on 15 February - the local time on the other side. The entire operation was live-streamed to millions.

MADEIT CREDITS

  • Ahana BanerjeeAccount Manager
  • Anjali KrishnanClient Advertising Manager
  • Apeksha DhuriMedia
  • Arpita KalubarmeClient Advertising Manager
  • Arushi BajariaArt Director
  • Beenu KurupExecutive Vice President
  • Chintan ThakkerMedia
  • Dhaval PawarMedia
  • Dishant MalikCreative Technology Lead
  • Harshad RajadhyakshaChief Creative Officer
  • Himanshu SonparoteArt Director
  • Hirol GandhiPresident and Head of Office
  • Isha SavlaAccount Manager
  • Jugal JosephCopywriter
  • Kainaz KarmakarChief Creative Officer
  • Karunasagar SridharanCopywriter
  • Kashish DavdaMedia
  • Khushali BhansaliCopywriter
  • Krishnakant MishraHead of Experiential Marketing
  • Manthan ShahClient Advertising Manager
  • Naina ShewakramaniMedia
  • Navneet KabraMedia
  • Nikhita AroraMedia
  • Nishigandh DhendeArt Director
  • Nitin SainiClient Advertising Manager
  • Patrick BrittoAccount Manager
  • Prathik ShettyMedia
  • Priya ThakkarAccount Manager
  • Priyanka JoshiMedia
  • Punit ThakkerMedia
  • Rajneesh BoliaHead of Creative Technology and Innovation
  • Rupesh ShahMedia
  • Sabera KapasiMedia
  • Sai GhatpandeHead of Partnerships
  • Satish RajamaniMedia
  • Shekhar BanerjeeMedia
  • Shikha AgrawalClient Advertising Manager
  • Shreya MishraMedia
  • Siddharth SinghClient Advertising Manager
  • Sukesh NayakChief Creative Officer
  • Swapnil ShahMedia
  • Thomas OommenClient Advertising Manager
  • Vaishali MangeCreative Technology Lead
  • Yash DesaiClient Advertising Manager
  • * Nitin MenonAssistant Director
  • * Reed CollinsChief Creative Officer
  • * Liz TaylorGlobal CCO
  • * D&AD
Add yourself to this project

Who liked - Erase Valentine's Day

Back to Erase Valentine's Day project