Nithin Soman Creative Director

ABOUT

High Sparrow

It is difficult to encapsulate a whole brand with a few letters. We curated the name ‘High Sparrow’ which articulates the core identity of the brand. Sparrows are a social creature and it is the perfect metaphor of the brand. ‘High Sparrow’ was brainstormed to connect with the audience.

To cultivate strong packaging, the design is drastically different. We created the most impressive design for High Sparrow, a refreshing handcrafted beer. The packaging needed a fresh design to match its malty character and we hit the mark. Inspired from its silky texture and crisp finish, we put together the look which stayed consistent with the overall brand.

The shades of red are immediately noticeable and show a wide breadth of skill. The innovative design opens the door to explore and reach new heights.

MADEIT CREDITS

Project featured: on 21st May 2021

High Sparrow Beer

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