Nishi Kant President

ABOUT

Domestic abuse is a problem that’s so rampant that it permeates every aspect of Indian society. 1 in 2 married women are victims of domestic abuse, and yet, 86% of cases go unreported – owing to factors like victim blaming, large-scale insensitivity and a general attitude of trivialising incidents of domestic violence as mere family ‘squabbles’. The film Thappad – being about domestic violence – was uniquely positioned to generate conversation about and tackle this issue. But we wanted to go beyond that. We didn’t just want to generate conversation about the issue, but also to inculcate a habit of standing up to and reporting domestic abuse – wherever it may be witnessed.

MADEIT CREDITS

  • Trigger Happy Entertainment Pvt. Ltd.Client
  • Aalap DesaiExecutive Creative Director
  • Ananda SenCreative Director (Art)
  • Dentsu Webchutney MumbaiAgency
  • Gautam ReghunathChief Executive Officer
  • Harsh ShahSVP & Business Head - West
  • P.G AdityaNational Creative Director
  • Pragati RanaAVP Strategy
  • Pravin SutarExecutive Creative Director
  • Sachin PoojarySupervisor Motion Graphics
  • Sahil ChauhanGroup Head - Digital Production
  • TRIGGER HAPPY ENTERTAINMENT PVT. LTD. Mumbai, INDIAProduction Company
  • Yash KulshreshthaCreative Director (Copy)
  • Yash KulshreshthaCreative Director (Copy)
  • Yash KulshreshthaCreative Director (Copy)
  • * Cannes Lions Winners 2021
  • * Nishi KantEVP & Branch Head

The World's Most Reported Trailer

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