ABOUT
"Thousands of troops entered the land of Kashmir in August. Locals were quick to identify the get wind of the change that was about to happen. Speculation was in the air. Article 35A of the Indian Constitution was at the front and center of all such discourses. But, when the Indian government showed its hand, astonishment cornered every inch of the atmosphere. As of 5 August 2019, abrogation befell upon most of Article 370. J&K’s special privileges with regards to the Indian Constitution came to a cessation. Irrespective of where you stand on the legality of this decision, its brutal aftermath is undeniable. Vice’s 8-bit Journo came as a much-needed relief in this climate.
One of the biggest changes facing the J&K population was the embargo on communications. The calendar is now heading towards the end of December. It has been more than 4 months since the ban. Residents of J&K have been living with limited mobile, landline, and internet connectivity. The average youngster in the state didn’t have access to the country’s as well as the world’s major happenings. After the return of SMS services in the area, Vice Asia came up with the world’s first Teletext news portal on SMS. This new platform called the 8-bit Journo condensed news from the last 4 months into immersive 8-bit news articles. Thereafter, lakhs of Kashmiris received crafted SMS updates. The residents of J&K caught up with all the major events that they missed out on. Moreover, this wasn’t made possible by some new futuristic inventions. Instead, a technology from decades ago brought about the birth of this revolutionary platform."
MADEIT CREDITS
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ViceClient
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Aabhaas ShreshthaGroup Head Art -

Aabhaas ShreshthaGroup Head Art -

Aalap DesaiExecutive Creative Director -

Ananda SenCreative Director (Art) -

Anirudh VenugopalSr. Copywriter -

Anirudh VenugopalSr. Copywriter -

Dentsu Webchutney MumbaiAgency -

Devdutt VizSr. Visualiser -

Devdutt VizSr. Visualiser -

Dhvani SolaniAssociate Editor -

Dhvani SolaniAssociate Editor -

Esha BhivandkerAssociate Account Manager -

Esha BhivandkerAssociate Account Manager -

Harsh ShahSenior Vice President -

Natashya GutierrezEditor-in Chief -

Natashya GutierrezEditor-in Chief -

Pallavi PundirStaff Writer -

Pragati RanaAVP Strategy -

Pratik PatraAudience Growth Manager -

Pratik PatraAudience Growth Manager -

Pratik PatraAudience Growth Manager -

Rohit NairSenior Brand Strategist -

Rohit NairSenior Brand Strategist -

Rumi BehramkamdinAccount Director -

Rumi BehramkamdinAccount Director -

Sahil ChauhanSr. Motion Graphic Artist -

Sarvesh JasujaSr. Growth Manager -

Shamani JoshiStaff Writer -

Sonia GuptaGroup Head Copy -

Sonia GuptaGroup Head Copy -

Cannes Lions Winners 2021 -

Nishi KantEVP & Branch Head -

Yash KulshresthCreative Director (Copy)
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