Nils Eberhardt
Creative Director
ABOUT
Being one of the first countries in the world to see the sun each day, New Zealand embarked on getting the world up on the right side of the bed, by asking a different kiwi to say Good Morning World via Instagram – every morning for an entire year. In doing so, Tourism New Zealand showcased the genuine, welcoming nature of everyday kiws across the country, generated over 605 million impressions, over 12 million likes and comments back, and drove a 1,590% increase in search of New Zealand. Good Morning World is now recognised as Tourism New Zealand’s most successful campaign ever.
MADEIT CREDITS
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Tourism New ZealandClient
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Amelia DalyAccount Director -
Bonnie ShumAccount Director -
Cade HeydeManaging Director -
Callum OrrPlanner -
Daisy Conroy-BoticaSocial & Digital Marketing Manager -
Heath LoweCreative Director of Design -
Isabeau BrimeauAccount Manager -
Jack NunnCreative Director -
Jesse McCallumDigital Producer -
Julian SchreiberExecutive Creative Director -
Katie MortensenHead of Film Production -
Lindsey EvansChief Executive Officer -
Lindsey EvansChief Executive Officer -
Michael RedwoodManaging Partner -
Michelle BraslinAccount Manager -
Nick LilleyProducer -
Pip ShepherdGroup Business Director -
Rachael WilliamsAccount Director -
Sandra DanielGroup Business Director -
Sandra DanielGroup Business Director -
Sharon GrayDigital Producer -
Sinead KellyAccount Manager -
Special AucklandAgency -
Storm DayHead of Client Services -
Stu MallarkeyDigital Director -
Sweetshop AucklandProduction Company -
Tess CranfieldAccount Director -
Tom MartinExecutive Creative Director -
Tony BradbourneExecutive Creative Director -
Rory GalleryHead of Strategy -
Celia GarforthStrategy Director -
Cannes Lions Winners 2021 -
Nils EberhardtCreative Director