ABOUT

THE BRIEF
People are destroying natural resources without thinking about the results. Our aim is to show people the consequences of their ignorance and invite them to be more sensitive about the nature.

THE IDEA
At most of the societies, due to poverty, many women abandon their babies at others’ doors. We created a correlation between this very known human behavior and birds who are obliged to leave their fledglings due to tree cutting. So, we created a nest full with artificial eggs and left it in front of people’s doors as it was left by a mother bird. We also put a letter written by “mother bird” and informative messages in order to raise awareness about the importance of protecting natural resources.