ABOUT

As part of a design and marketing course, I developed a campaign concept and digital marketing collateral for CJ Kicks NZ a Wellington-based streetwear and sneaker retailer using a provided client brief. The objective was to help the brand reposition and differentiate their Nike product range from other labels they carry, such as Supreme and Corteiz. The project emphasized modernising their brand identity, creating unique Nike-specific visuals, and engaging a wider national audience through social media.

The campaign deliverables included a new tagline, distinct brand imagery for Nike promotions, and a looping 5–10 second animated video ad designed to be used as a content template across Instagram, Facebook, and TikTok.