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As part of a design and marketing course, I developed a packaging concept and promotional campaign for CHILL a new summer beer from Garage Project, a Wellington-based craft brewery renowned for its experimental brewing approach. Using a detailed client brief, the aim was to create a fresh, family-friendly design that celebrates New Zealand summer culture, encouraging relaxed social occasions like BBQs with friends and family.

The campaign deliverables included a vibrant beer can design and social media promotional visuals tailored for Garage Project’s target audience of 20- to 40-year-olds across all genders, emphasizing responsible enjoyment.