Nike
Sunderland
ABOUT
Interactive online/offline experience where fans could shoot Rafa Nadal a message of support. Fans sent him a message via social, their names were written on a paintball and shot out of a bespoke paintball machine to create a collaborative mural. Fusing the digital with the physical.
Concept + Experience Design. Creative direction.
Collaboration X Wieden + Kennedy Amsterdam.
MADEIT CREDITS
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Nike has been a Contributor since 25th November 2015.