Nike Sunderland

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Nike Zoom event London

On the occasion of the Nike Zoom London Western Europe Innovation Summit in June 2015, Nicholas Alexander team worked closely with XYZ and the Nike Western Europe Communications team to design and produce the Zoom London launch.For the event, media representatives were invited to find out more about Nike's innovative running products.
Over 100 of the most influential media outlets in Europe and influential figures in the world of running and sports retail were handpicked and brought to the banks of the Thames in east London. Upon arrival, the select group were introduced to the Nike Zoom family of running shoes, along with some of fastest elite athletes and coaches in the world.
That was just the start of their journey into the world of Fast...

With only two weeks of design and fabrication and just 22 hours to produce installations on site, the Nicholas Alexander's team faced a difficult challenge – but the results were extraordinary!

Roberto's Role: Head of design at Nicholas Alexander Ltd
date: June 2015
location: London

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