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Agency/Creative Direction: Breaks Agency

We crafted this piece alongside Breaks Agency for the release of Nike’s Superrep Groove trainer. The animations were to be rolled out in-store, on their social channels and online.

Everything about the Nike SuperRep Groove is designed to keep you comfortable while you step, twist and pivot your way through your workout. Soft foam cushioning and side overlays give you support to keep you going through all the 8-counts.

Nike wanted to communicate the individuality of each repetition through fluid reflections.