Nike Sunderland

ABOUT

Nike wanted a deeper engagement
with Australian female runners.
We began by creating She Runs, a
social-platform that united these
women into one community. We then
asked them about the obstacles
they faced as runners. They told us
they felt restricted in a way male
runners weren’t. They were afraid
to run alone at night.
Together with the community,
we decided to act. With Nike’s
support, women banded together
to form night run clubs across
the country. Passionate runners
fronted their own local recruitment
campaigns. Women began sharing
personal stories via She Runs,
which were crafted into a short
film featuring real runners.
As the community grew, we took
it one step further by launching
She Runs The Night, a 13km race
that challenged women to defy the
night, together.
I worked closely with the Creative
Director to develop the look and
feel, this was then executed across
all print collateral,

MADEIT CREDITS

Add yourself to this project

Who liked - Nike - She Runs the Night

Back to Nike - She Runs the Night project