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Nike LunarEpic shoe box
Flyknit line | Amsterdam

Working once more with PR agency XYZ, Nicholas Alexander’s team designed and fabricated 20 extraordinary, hi-tech shoe boxes for Nike to launch the LunarEpic Flyknit line.

LunarEpic Flyknit is like nothing you’ve seen in running shoes before! From the sock-like upper that stretches well past the ankle to the outsole that resembles a topographical map of a range of low hills, the LunarEpic breaks new ground.
But the designers at Nike wanted to make sure that consumer’s knew this shoe isn’t just for show.
The technology embedded into the DNA of the LunarEpic makes this a serious, performance-driven shoe.
To test if that was indeed the case, Nike gave Runner’s World an exclusive opportunity to run in the LunarEpics for several weeks before the shoe’s release.

Roberto's role: Head of design at Nicholas Alexander Ltd
date: July 2016