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To celebrate the launch of their ‘second skin’ running shoe Flyknit, Green Room worked with Nike EHQ to deliver an experiential pop up event. The Flyknit experience was a running event for fitness fanatics in five European cities – Amsterdam, Paris, Barcelona, Milan and London.

The striking pink pop up pavilions gave a festival feel to the event and showcased more than just the new running shoe collection. Runners were given a chance to try on and test the shoes, use the Nike+ running app through digital integration, and enjoy a running experience in a compelling and disruptive environment.

You can read more about this project here: projects/nike-europe-flyknit-experience