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Serena Williams’ 23 Grand Slam titles, six won in New York, is evidence of what is possible when you dare to dream big...By blending archival and match footage with a voiceover by Serena’s father and first coach, Richard Williams, the spot highlights Serena’s dream-come-true of winning the major. The film also serves as a key touch point in the 30th anniversary celebration of Nike’s famed call to action. In 1988, Nike inspired a revolution in sport participation and the drive to chase one’s crazy dreams. That inspiration came from a series of advertisements tagged with three simple words: Just Do It.