ABOUT

Challenge:
Expand Nike’s community beyond the Rio–São Paulo axis and deepen the brand’s cultural impact in Brazil.

Solution:
Two-year operation of Catalyst Brand Management, managing over 150 catalysts, territorial narratives, cultural activations, artist connections, and experiences such as the Women’s Cup, exhibitions, and music launches.

Results:
• 150+ catalysts managed
• 6 catalysts on annual contracts
• Proprietary events with high attendance
• Real territorial expansion and connection with new audiences
• Ongoing materialization of Nike’s purpose within culture

Our vision:
To place culture, territories, and community at the center of Nike’s strategy, strengthening local narratives with consistency and diversity.