ABOUT

Nike, Inc. is one of the two biggest Sports brands in the world (with a stock value of $100 billion). As a global employer for potential candidates who would be interested in working for the industry leading organisation, their careers website as of July 2018 is overwhelmingly under-representing the brand's universal impact to those who may be unaware of Nike's influence as a public multinational corporation. The prototype campaign assigned by a digital agency in Manchester was to redesign Nike's current careers website with powerful imagery and inspiring storytelling, which was not only visually aesthetic (UI) to the visitor, but also coherently fluid (UX) to navigate easily through the different sections on the new homepage of the website. The primary objective of redesigning Nike's careers website was to increase online traffic through SEO and the conversion rate of applications from across the world for the next generation of curious innovators and creative problem solvers by 2020.