Nike
Sunderland
ABOUT
When Australia called a vote to decide whether same-sex marriage should be legalized, Nike wanted to make a statement that showed its support. So we took the brand's iconic logo and turned the Swoosh into a vote for "yes". From the giant Swooshes on Nike's biggest storefronts to the tiny Swooshes on shopping receipts, we turned every Swoosh into a vote for marriage equality. We even created custom footwear and apparel and sent them to influencers and athletes, ensuring that every one of the brand's famous logos became a reminder to vote.
MADEIT CREDITS
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NikeClient
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Alex RomansCopywriter -
Amy CorcoranRetoucher -
Andy LindbladeGlobal Strategy Director -
Antony GoldsteinCreative Director -
Brooke SalisburyCreative Manager -
Carly WilliamsonAsst. Account Executive -
Chris GroomCreative Director -
Chris WillinghamGlobal Account Director -
Danny SheniakGlobal Media Director -
Denny RoblesStudio Designer -
Geoff ScoonesMedia Supervisor -
Julie GurshaProducer -
Karen CrossleyBusiness Affairs -
Lilly ArcherRetoucher -
Molly Tait TanenExecutive Producer -
Sara PhillipsArt Director -
Shani StoreyArt Producer -
Vanessa MillerNorth American Account Director -
Zilla PeoplesCreative Manager -
Wieden+KennedyAdvertising Agency -
Cannes Lions Winners 2018 -
Paula BloodworthStrategist
Project featured: on 30th August 2018
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Nike has been a Contributor since 25th November 2015.