ABOUT

SANRAL used their system, which had been operational for testing prior to going live to monitor 2.5 million vehicles over three months, giving exact indications of costs road users could expect. They wanted to use this data to address some public concerns over potential costs as there had been sensational and inaccurate speculation within the media.

The new commercial combined live footage edited and overlaid with graphics in the style established for the original launch campaign. This ‘live action’ approach was adopted to communicate that these percentages were not estimates, but based on actual collected data.