ABOUT

GOALS
Having undergone a brand update, RCI South Africa required a print publication campaign to introduce their refreshed look to the market, while reinforcing their brand values by communicating the benefits of RCI club membership.

RESPONSE
The adverts I designed for the relaunch campaign drew heavily on the brand's revised visual language. The vibrant brand colours, creative typography, generous space and destination imagery are combined to communicate the core value proposition through a series of advertisements featuring light conceptual interplay between headline and the main visual.

OUTCOME
Visually desirable, and with a subtle conceptual message - the RCI advertisements introduced the new RCI look to the market and reinforced the brand's value proposition.