ABOUT

GOALS
RCI’s business requires regular communication with members on topics ranging from membership renewal to special offers new facility launches.

To this point communications had varied significantly in look and tone, and had been too heavily focused on once-off graphic concepts. This had a negative impact on brand recognition, and had made for ineffective communication.

RESPONSE
I simplified RCI's direct mail format significantly making space for the destination imagery and colourful typography to become the focal point, and create a consistent brand image. The use of generous space in simple layouts improved readability, replacing overworked, busy concepts, making for more effective member communication.

OUTCOME
Simple, clear, and on brand, the revised RCI direct mails are more effective communication tools, building and maintaining the integrity of the RCI name.