ABOUT

Novoboats started out as a traditional boat restorer and fabricator, but over the years expanded it’s offering to include rustic furniture made from reclaimed timbers, and beautiful hand-crafted wooden surfboards and SUPs. While the company’s product range had progressed the brand and the website showcasing the products had not – an upgrade was needed.

The new logo is a clean modern bespoke typeface, and the new symbol references to the company’s nautical roots by creating the form of the ‘N’ from a section of a rope motif.

The new site is responsive across all devices,and screen sizes – so it looks as good from smartphones to laptops. Built on an OpenSource CMS, the design is clean and make sthe most of the textural images of boats, furniture and surfboards, which take pride of place.

There‘s more information on Jochem’s background, as it is an interesting story that adds value to the bespoke nature of the product, and the site has a blog linked to social media platforms so Jochem can publicise new projects and reach out to his followers from one central point, and there are sharing opportunities throughout the site, to promote site traffic.