ABOUT

GOALS
Engagements and weddings are a staple of Browns business, and are therefore of great strategic value to the brand.

Browns wanted to communicate their understanding of the significance of this phase in a person’s life, and their commitment to making the occasion a special one.

RESPONSE
The Wedding Book is designed to provide inspiration and guidance for couples, creating a brand relationship to last a lifetime. Available in-store at no cost, it is prefaced by the brand's history, and long family tradition, and offers the following;

It celebrates the occasion through beautiful black and white photography provided by Browns existing clients of their own special day. These feature throughout, and lend a personal touch.
It provides inspiration - showcasing a selection of the beautiful engagement rings, and wedding bands from the Browns range.
It offers guidance in the form of advice on choosing and evaluating diamonds, safeguarding their investment value, and protecting legacies for future generations.
Lastly the Browns Promise provides peace of mind - an assurance of the quality and integrity of every stone purchased - for life.
The goal was to create a visual style that was timeless and elegant. Generous space, curvaceous ligatures, elegant typography and rich black and white photography made for an elegant showcase for the jewellery pieces. Classical layouts allowed the ambient, informative or inspirational visuals, to compliment each other creating an impression of quality.

OUTCOME
This exercise in classic design proved a wonderful branding tool for Browns driving sales, while establishing all important brand loyalty by associating the brand with this momentous occasion in two people's lives. The Wedding Book helped BROWNS establish relationships with their clients beyond that of a mere purveyor of fine goods.