ABOUT

GOALS
Given the volume of its shares traded on various stock markets, AngloGold Ashanti takes investor communications ranging from operational productivity to corporate social investment to - in this instance - documenting their marketing efforts, very seriously. These reports can be prone to being very dry and corporate, so Brandcake was asked to inject new life into them.

RESPONSE
AngloGold's extensive library of quality photography of their operations, and the highly desirable end products, has been developed over the years. Utilising this resource I designed a brochure that combined them with the brand's clean lines and elegant typography in dynamically balanced layouts.
Bold layouts, and colour overlays create striking visuals that illustrating and romanticising the journey from ore to finished glittering product.
These visuals remind the reader of the heavy engineering nature of the business, while the content discusses the finer points of how the end product is marketed giving a holistic overview of the company.

OUTCOME
With bold pictorial appeal, the Marketing Fact Sheet is a departure from the dry corporate literature piece investors are used to. This makes for more readable, and ultimately effective piece of corporate communication.