ABOUT

Challenge

Develop a brand identity for a truly unique mountain biking experience hosted at one of South Africa's premier Big 5 game reserves.

Scope

• Brand strategy
• Identity system design
• Signage design
• Merchandise design
• Social content creation

Results

The brand identity – spearheaded by the "Bokbok" klipspringer icon – was well received, offering a wide variety of merchandising opportunities for the event.