ABOUT

Challenge

Rebrand a market-leading Southern African aviation ground school, separating them from their old brand and emphasising their expertise in the theoretical side of a pilot's training.

Scope

• Brand strategy
• Identity system design
• Copywriting
• Signage design
• Merchandise design
• Social content creation

Results

The new brand identity was enthusiastically received by employees and students alike, with the new positioning helping the Infinite Aviation brand to go from strength to strength.