ABOUT

Challenge

Build a brand for a local dog-walking park to encourage the local community to take ownership of it and assist in and/or contribute to its beautification and upkeep.

Scope

• Brand strategy
• Identity system design
• Copywriting
• Signage design
• Merchandise design
• Social content creation

Results

The community's affinity for the brand caught like wildfire, with merchandise sales contributing significantly to funding various maintenance and beautification programs in the area.