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The Royal Bell is a Bromley landmark reimagined as a members’ club, hotel and dining destination.

The challenge was to translate its heritage into a contemporary identity that could carry a busy hospitality programme. Treating the building as the brand, the façade’s bell and arch were distilled and proportions refined to create a system that is confident, current and unmistakably The Royal Bell.

I defined a family of marks, iconography, codified a colour palette and paired with elegant typography. The system scales from signage and wayfinding to menus, membership and print. The various brand arches frame imagery and layouts and the bell punctuates moments across touchpoints. Online, the website was designed with clean hierarchy, clear calls-to-action and press assets.

The result is a coherent, heritage-led identity for The Royal Bell, the new heart of Bromley.