ABOUT

Better Natural Treats positions itself around 100% premium natural treats.

The brief was to express that promise through the e-commerce experience, to reduce noise, make choices obvious and earn trust.

I designed a clean, mobile-first shop where filters follow how people actually buy by treat type, offering at-a-glance badges, plus quick reads on ingredients, feeding guidance and pack sizes. Product cards and PDPs prioritise the essentials (protein, format, price breaks / bundles, subscribe-and-save).  A layer of micro-interactions makes it all feel light and friendly.

The result is a modular system that scales as new product lines roll in, making it easy to find, compare and buy better natural treats.